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person:"Langner, Tobias"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising effects
13
Werbewirkung
13
Brand image
5
Markenimage
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Advertising
4
Deutschland
4
Germany
4
Psychology of advertising
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Werbepsychologie
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Werbung
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Brand management
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C-OAR-SE
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Celebrity endorsement
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Cognition
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Kognition
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Messung
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measurement scales
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psychometrics
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validity
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Advertising media
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Aesthetics
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Brand
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Langner, Tobias
Gierl, Heribert
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Pelsmacker, Patrick de
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Septianto, Felix
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Dens, Nathalie
18
Diehl, Sandra
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Esch, Franz-Rudolf
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Pauwels, Koen
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Huber, Frank
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Muehling, Darrel D.
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Kareklas, Ioannis
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Matthes, Jörg
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Torres, Ivonne M.
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Wu, Linwan
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Yoon, Sukki
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Dahlén, Micael
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Dodoo, Naa Amponsah
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Eisend, Martin
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Naderer, Brigitte
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Stafford, Marla Royne
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Taylor, Charles Raymond
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Zúñiga, Miguel Ángel
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Bauer, Hans H.
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Choi, Yung Kyun
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Hudders, Liselot
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Wilbur, Kenneth C.
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Bellman, Steven
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Chan, Kara
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Evans, Nathaniel J.
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Ghose, Anindya
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Ilicic, Jasmina
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Jang, Soocheong
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Reijmersdal, Eva A. van
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Rosengren, Sara
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Sahni, Navdeep S.
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Terlutter, Ralf
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Wen, Taylor Jing
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Yoon, Hye Jin
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Arora, Nilesh
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Bae, Mikyeung
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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ECONIS (ZBW)
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Sozialtechnische Gestaltung der Ästhetik von Produktverpackungen
Langner, Tobias
;
Esch, Franz-Rudolf
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 413-440)
.
2004
Persistent link: https://www.econbiz.de/10002516456
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