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person:"Lee, Lim-teck"
~person:"Balmer, John M. T."
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Lee, Lim-teck
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Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 21-43)
.
2017
Persistent link: https://www.econbiz.de/10011656793
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2
Scrutinising the British Monarchy : the corporate brand that was shaken, stirred and survived
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 44-85)
.
2017
Persistent link: https://www.econbiz.de/10011656794
Saved in:
3
Corporate heritage brands and the precepts of corporate heritage brand management : insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 517-544
Persistent link: https://www.econbiz.de/10009233014
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4
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
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5
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
Saved in:
6
Royalty and business in Southeast Asia
Lee, Lim-teck
- In:
Journal of Southeast Asia business
7
(
1991
)
3
,
pp. 79-87
Persistent link: https://www.econbiz.de/10001124039
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