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person:"Leukel, Joerg"
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Search: subject_exact:"Semiotik"
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Semiotics
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Semiotik
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Leukel, Joerg
Evans, Malcolm
Liu, Kecheng
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Klein, Martin
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Rossolatos, George
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Oswald, Laura R.
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Intelligent systems in operations : methods, models and applications in the supply chain
1
Intelligent, adaptive and reasoning technologies : new developments and applications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Qualitative marketing research : approaches, techniques and analysis
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ECONIS (ZBW)
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1
Semiotic evaluation of product ontologies
Leukel, Joerg
;
Sugumaran, Vijayan
- In:
Intelligent, adaptive and reasoning technologies : new …
,
(pp. 64-79)
.
2011
Persistent link: https://www.econbiz.de/10009375699
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2
Towards a semiotic metrics suite for product ontology evaluation
Leukel, Joerg
;
Sugumaran, Vijayan
- In:
Intelligent systems in operations : methods, models and …
,
(pp. 309-323)
.
2010
Persistent link: https://www.econbiz.de/10003987206
Saved in:
3
Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
Saved in:
4
Culture, communications and business : the power of advanced semiotics
Maggio-Muller, Katja
;
Evans, Malcolm
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003693171
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