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person:"Ludwig, Stephan"
~isPartOf:"Journal of marketing"
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Ludwig, Stephan
Ipeirotis, Panagiotis G.
Berger, Jonah
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Journal of marketing
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Vagelis Hristidis was partly supported by NSF grant IIS-0811922 and DHSgrant 2009-ST-062-000016. Pan, Vol. , pp. -, 2009
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Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
2
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
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