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person:"Lwin, May O."
~person:"Silberer, Günter"
~type_genre:"Aufsatz im Buch"
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Impulse für die Markenforschung und Markenführung
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Sensory marketing : research on the sensuality of products
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Do scents evoke the same feelings across cultures? : exploring the role of emotions
Lwin, May O.
;
Wijaya, Mindawati
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 109-121)
.
2010
Persistent link: https://www.econbiz.de/10003933208
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Wirkung von Duft in der Markenführung
Hehn, Patrick
;
Silberer, Günter
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 41-63)
.
2008
Persistent link: https://www.econbiz.de/10003785068
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