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person:"Möhlenbruch, Dirk"
~isPartOf:"Journal of promotion management : JPM"
~person:"Lambrecht, Anja"
~person:"Rajagopal"
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Möhlenbruch, Dirk
Lambrecht, Anja
Rajagopal
Melnik, Mikhail I.
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Journal of promotion management : JPM
2007 Business & Economics Society International Conference ; Vol. 2
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Dienstleistungsnetzwerke
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Global business & economics review
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Handelsforschung
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International journal of business excellence
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International journal of retail & distribution management
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Journal of marketing
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Journal of marketing research : JMR
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Marketing intelligence & planning
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Qualitative market research : an international journal
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Building shopping arousal through direct marketing in retail environment
Rajagopal
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
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