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person:"Möhlenbruch, Dirk"
~isPartOf:"Journal of retailing"
~person:"Neslin, Scott A."
~person:"Rajagopal"
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Cluster analysis
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Clusteranalyse
1
Consumer behaviour
1
Deal proneness
1
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1
Latent class cluster analysis.
1
Market segmentation
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Marktsegmentierung
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Verkaufsförderung
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Möhlenbruch, Dirk
Neslin, Scott A.
Rajagopal
Breugelmans, Els
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Grewal, Dhruv
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Ratchford, Brian Thomas
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Sprott, David E.
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Journal of retailing
Retailing in the 21st century : current and future trends
2
2007 Business & Economics Society International Conference ; Vol. 2
1
A reader in marketing communications
1
Dienstleistungsnetzwerke
1
Foundations and trends in marketing : FTMKT
1
Global business & economics review
1
Handbook of marketing decision models
1
Handelsforschung
1
International journal of business excellence
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
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Relevant knowledge series
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Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza
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Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
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