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person:"Möhlenbruch, Dirk"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Ailawadi, Kusum L."
~person:"Xia, Lan"
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Möhlenbruch, Dirk
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing
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Retailing in the 21st century : current and future trends
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A reader in marketing communications
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Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
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