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person:"Möhlenbruch, Dirk"
~person:"Ailawadi, Kusum L."
~person:"Xia, Lan"
~subject:"United States"
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Sales promotion
17
Verkaufsförderung
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Consumer behaviour
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5
Pricing strategy
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Möhlenbruch, Dirk
Ailawadi, Kusum L.
Xia, Lan
Kaiser, Harry M.
6
Gómez, Miguel I.
5
Richards, Timothy J.
4
Zettelmeyer, Florian
4
Busse, Meghan R.
3
Talukdar, Debabrata
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Mayzlin, Dina
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Silva-Risso, Jorge M.
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Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
2
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
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