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person:"Müller-Kirschbaum, Thomas"
~person:"Javorcik, Beata K. Smarzynska"
~person:"Rahman, Zillur"
~person:"Rekom, Johan van"
~subject:"Niederlande"
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Successfully establishing a green image for an established detergent brand : the "small and mighty" case
Rekom, Johan van
;
Sinai, Gabriela
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 119-129)
.
2013
Persistent link: https://www.econbiz.de/10009781994
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