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person:"Ma, Baolong"
~person:"Bauer, Hans H."
~person:"Bronnenberg, Bart J."
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Search: subject_exact:"Digitalkamera"
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Fotoapparat
3
Photographic camera
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Consumer behaviour
2
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Ma, Baolong
Bauer, Hans H.
Bronnenberg, Bart J.
Lou, Weifang
4
Prentice, David
3
Thompson, Steve
3
Tripsas, Mary
3
Xiao, Junji
3
Yin, Xiangkang
3
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European journal of marketing : EJM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Reihe: Management-Know-how / M : praxisnah und aktuell
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ECONIS (ZBW)
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Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.
;
Kim, Jun B.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
Saved in:
2
The impact of online user reviews on cameras sales
Zhang, Lin
;
Ma, Baolong
;
Cartwright, Debra K.
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1115-1128
Persistent link: https://www.econbiz.de/10009787110
Saved in:
3
Konsumentenexpertise und die Effizienz von Kaufentscheidungen : lohnt es sich für Unternehmen, gute Produkte anzubieten?
Bauer, Hans H.
;
Sauer, Nicola E.
;
Hammerschmidt, Maik
-
2005
Persistent link: https://www.econbiz.de/10013430158
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