//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Mann, Andreas"
~isPartOf:"Handbook of research on mobile marketing management"
~person:"Park, Young-Hoon"
~person:"Stourm, Valeria"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Couponing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Deutschland
1
Germany
1
Innovation adoption
1
Innovationsakzeptanz
1
Kundenbindungsprogramm
1
Loyalty program
1
Mobile communications
1
Mobilkommunikation
1
Relationship marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Mann, Andreas
Park, Young-Hoon
Stourm, Valeria
Akter, Shahriar
1
Kondo, Fumiyo N.
1
Nakahara, Mariko
1
Prein, Jan
1
Uwadaira, Yasuhiro
1
Published in...
All
Handbook of research on mobile marketing management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
HEC Paris research paper series
1
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Working paper / Dialog Marketing Competence Center
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->