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person:"Mann, Andreas"
~person:"Bradlow, Eric T."
~subject:"Opinion poll"
~subject:"Theorie"
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Mann, Andreas
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan Singh
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
Saved in:
2
Akzeptanz mobiler Kundenkarten : konzeptionelle Überlegungen und empirische Befunde
Mann, Andreas
;
Prein, Jan
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 241-259)
.
2008
Persistent link: https://www.econbiz.de/10003753448
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