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person:"Mann, Andreas"
~person:"Raab, Carola"
~subject:"Mobile business"
~subject:"Switching behaviour"
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Mobile business
Switching behaviour
Kundenbindungsprogramm
8
Loyalty program
8
Beziehungsmarketing
6
Relationship marketing
6
Hotel industry
4
Hotellerie
4
Consumer behaviour
3
Konsumentenverhalten
3
Mobile Business
2
Revenue management
2
Revenue-Management
2
Wechselverhalten
2
commitment
2
loyalty
2
reward programs
2
Customer loyalty
1
Customer satisfaction
1
Deutschland
1
Dynamic pricing
1
Gambling
1
Germany
1
Glücksspiel
1
Grounded theory
1
Innovation adoption
1
Innovationsakzeptanz
1
Kundenzufriedenheit
1
Loyalty programs
1
Meinungsforschung
1
Mobile communications
1
Mobilkommunikation
1
Opinion poll
1
Preismanagement
1
Pricing strategy
1
USA
1
United States
1
Viral marketing
1
Virales Marketing
1
casino management
1
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Language
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English
3
German
1
Author
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Mann, Andreas
Raab, Carola
Ha, Young
4
Im, Hyunjoo
4
Tanford, Sarah
4
Yancey, Scott
3
Carlsson, Frederik
2
Kim, Yen-soon
2
Löfgren, Åsa
2
Prein, Jan
2
Ackermann, Philipp
1
Agostini, Claudio A.
1
Andrews, Michelle
1
Bacile, Todd J.
1
Baloglu, Seyhmus
1
Banerjee, Sy
1
Banerjee, Syagnik
1
Banerjee, Syagnik (Sy)
1
Battaglia, Daryl
1
Berman, Barry
1
Cameron, Dave
1
Chen, Chih-Chien
1
Chen, Chin-yao
1
Chen, Jun-ming
1
Chen, Xudong
1
Chintagunta, Pradeep K.
1
Chokkannan, Pradeepkumar
1
Dickinger, Astrid
1
Georg, Stefan
1
Georgi, Dominik
1
Ghose, Anindya
1
Goehring, Jody
1
Goldsmith, Ronald E.
1
Gregory, Chris
1
Gupta, Sandeep
1
Han, Sang Pil
1
Hilletofth, Per
1
Hsu, Yi-hsiang
1
Hsueh, Sue-chen
1
Hu, Clark
1
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Published in...
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Working paper / Dialog Marketing Competence Center
1
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ECONIS (ZBW)
4
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1
A model of hotel defection at the purchasing stage
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
Saved in:
2
The influence of reward program membership and commitment on hotel loyalty
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
3
,
pp. 279-307
Persistent link: https://www.econbiz.de/10009272016
Saved in:
3
Mobile Kundenkarten - Akzeptanz durch Konsumenten und Implikationen für das CRM
Mann, Andreas
;
Prein, Jan
-
2009
Persistent link: https://www.econbiz.de/10003911225
Saved in:
4
Akzeptanz mobiler Kundenkarten : konzeptionelle Überlegungen und empirische Befunde
Mann, Andreas
;
Prein, Jan
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 241-259)
.
2008
Persistent link: https://www.econbiz.de/10003753448
Saved in:
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