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person:"Mantrala, Murali K."
~isPartOf:"Handbook of business-to-business marketing"
~person:"Rapp, Adam"
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B-to-B-Marketing
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Business-to-business marketing
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Mantrala, Murali K.
Rapp, Adam
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Albers, Sönke
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Handbook of business-to-business marketing
The journal of personal selling & sales management : JPSSM
7
Journal of service research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management
2
Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Arbeitspapiere des Instituts für Betriebswirtschaftslehre, CAU Kiel
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Business horizons
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Decision sciences : DS
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Handbook of marketing decision models
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The history of marketing science
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The journal of business & industrial marketing
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ECONIS (ZBW)
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The impact of the Internet on B2B sales force size and structure
Mantrala, Murali K.
;
Albers, Sönke
- In:
Handbook of business-to-business marketing
,
(pp. 539-559)
.
2012
Persistent link: https://www.econbiz.de/10009500120
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