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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Grandi, Sebastiano"
~subject:"Brand image"
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Brand image
Handelsmarke
16
Store brand
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Consumer behaviour
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9
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7
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2004-2006
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Martos-Partal, Mercedes
Grandi, Sebastiano
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Yagüe Guillén, María Jésus
5
Sethuraman, Raj
4
Cuneo, Andres
3
Gendel-Guterman, Hanna
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Jones, Eugene
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Levy, Shalom
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Abril Barrie, Carmen
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Alić, Adi
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Anselmsson, Johan
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Beneke, Justin
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Bodur, H. Onur
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Cliquet, Gérard
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Dawes, John
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Dekimpe, Marnik G.
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Geyskens, Inge
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Glynn, Mark S.
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González-Benito, Óscar
2
Gómez-Suárez, Mónica
2
Günther, Thomas
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Hahn, David E.
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Hair, Joseph F.
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Herstein, Ram
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Horvat, Sandra
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Inderst, Roman
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Johansson, Ulf
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Kandapa Thanasuta
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Kaswengi, Joseph
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Keller, Kristopher Oliver
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Kotschedoff, Marco J.W.
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Kriegbaum-Kling, Catharina
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Kumar, Sumit
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Leone, Robert P.
2
Lopez, Pilar
2
Quinones, Myriam
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Rubio Benito, Natalia
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Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of marketing
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
3
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
4
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
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