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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Grandi, Sebastiano"
~subject:"private labels"
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private labels
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Martos-Partal, Mercedes
Grandi, Sebastiano
Abril Barrie, Carmen
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Innovation: organization & management : IOM
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Journal of business economics and management
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ECONIS (ZBW)
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Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
2
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
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