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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Lamey, Lien"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Handelsmarke
17
Store brand
17
Consumer behaviour
9
Einzelhandel
8
Retail trade
8
Brand
5
Markenartikel
5
Brand image
4
Brand management
4
Business cycle
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Markenführung
4
Markenimage
4
Market share
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Belgien
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Belgium
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Retail price
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Brand loyalty
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Article
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Martos-Partal, Mercedes
Lamey, Lien
Gázquez-Abad, Juan Carlos
14
Diallo, Mbaye Fall
11
Martínez-López, Francisco J.
11
Sethuraman, Raj
9
Ailawadi, Kusum L.
8
Yagüe Guillén, María Jésus
8
Rubio Benito, Natalia
7
Gómez-Suárez, Mónica
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Geyskens, Inge
5
González-Benito, Óscar
5
Herstein, Ram
5
Kaswengi, Joseph
5
Abril Barrie, Carmen
4
Beneke, Justin
4
Dawes, John
4
Esteban-Millat, Irene
4
Fornari, Daniele
4
Fornari, Edoardo
4
Gendel-Guterman, Hanna
4
Grandi, Sebastiano
4
Horvat, Sandra
4
Joshi, Monarch A.
4
Levy, Shalom
4
Lymperopoulos, Constantine
4
Martinelli, Elisa
4
Nies, Salome
4
Pandya, Amit R.
4
Boyacı, Tamer
3
Boyle, Peter J.
3
Chaniotakis, Ioannis E.
3
Chaudhuri, Ranjan
3
Choi, Seung-chan
3
Cliquet, Gérard
3
Collins, Alan M.
3
Cuneo, Andres
3
Gedenk, Karen
3
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Journal of retailing and consumer services
2
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of marketing
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
9
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
3
The battle of traditional retailers versus discounters : the role of PL tiers
Hökelekli, Gizem
;
Lamey, Lien
;
Verboven, Frank
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 11-22
Persistent link: https://www.econbiz.de/10011747693
Saved in:
4
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
5
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
6
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
7
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
8
Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 236-249
Persistent link: https://www.econbiz.de/10009562818
Saved in:
9
The effects of store brand loyalty on store loyalty : evidence from the Spanish market
Martos-Partal, Mercedes
;
González-Benito, Oscar
- In:
The international review of retail, distribution and …
19
(
2009
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003904688
Saved in:
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