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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Lamey, Lien"
~subject:"Marketing management"
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Marketing management
Handelsmarke
16
Store brand
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Consumer behaviour
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4
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Martos-Partal, Mercedes
Lamey, Lien
Dekimpe, Marnik G.
6
Geyskens, Inge
5
Cuneo, Andres
4
Abril Barrie, Carmen
3
Keller, Kristopher Oliver
3
Milberg, Sandra J.
3
Steenkamp, Jan-Benedict E. M.
3
Caprice, Stéphane
2
Chen, Jing
2
Deleersnyder, Barbara
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Diallo, Mbaye Fall
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Gielens, Katrijn
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Glynn, Mark S.
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González-Benito, Óscar
2
Gázquez-Abad, Juan Carlos
2
Horvat, Sandra
2
Martínez-López, Francisco J.
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Muruganantham, G.
2
Priyadharshini, K.
2
Sethuraman, Raj
2
Silva, Rui Vinhas da
2
Abratt, Russell
1
Agus, Arawati
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Ahmed, Salma
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Ajay Singh
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Al-Homaidi, Eissa A.
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Alarcon-del-Amo, Maria del Carmen
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Amrouche, Nawel
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Arantola, Noora
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Arce-Urriza, Marta
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Atkin, Tom
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Aydin, Samet
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Bachtel, Robert C.
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Baglione, Stephen L.
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Bauner, Christoph
1
Ben Rhouma, Tarek
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Benavente H., José Miguel
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Berry, Christopher
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Innovation: organization & management : IOM
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
3
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Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
2
The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
Saved in:
3
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
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