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person:"Martos-Partal, Mercedes"
~person:"Arantola, Noora"
~subject:"Dienstleistungsqualität"
~subject:"Marketing management"
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Dienstleistungsqualität
Marketing management
Handelsmarke
12
Store brand
12
Consumer behaviour
8
Einzelhandel
8
Konsumentenverhalten
8
Retail trade
8
Brand management
5
Markenführung
5
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Spain
4
Spanien
4
Marketingmanagement
3
Brand loyalty
2
Einzelhandelspreis
2
Markentreue
2
New product development
2
Preismanagement
2
Pricing strategy
2
Produktentwicklung
2
Retail price
2
private labels
2
2004-2006
1
Benefits sought
1
Beziehungsmarketing
1
Brand equity
1
Consumer motivation
1
Consumer values
1
Corporate reputation
1
Experiment
1
Firmenimage
1
Generic and premium store brands
1
Innovation
1
Kaufmotiv
1
Laddering
1
Lieferantenmanagement
1
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Martos-Partal, Mercedes
Arantola, Noora
Dekimpe, Marnik G.
6
Geyskens, Inge
5
Cuneo, Andres
4
Abril Barrie, Carmen
3
Diallo, Mbaye Fall
3
González-Benito, Óscar
3
Keller, Kristopher Oliver
3
Milberg, Sandra J.
3
Steenkamp, Jan-Benedict E. M.
3
Calvo-Porral, Cristina
2
Caprice, Stéphane
2
Chen, Jing
2
Deleersnyder, Barbara
2
Gielens, Katrijn
2
Glynn, Mark S.
2
Gázquez-Abad, Juan Carlos
2
Horvat, Sandra
2
Kaswengi, Joseph
2
Lévy Mangin, Jean-Pierre
2
Martínez-López, Francisco J.
2
Muruganantham, G.
2
Priyadharshini, K.
2
Sethuraman, Raj
2
Silva, Rui Vinhas da
2
Yagüe Guillén, María Jésus
2
Abratt, Russell
1
Agić, Emir
1
Agus, Arawati
1
Ahlström, Christian
1
Ahmed, Salma
1
Ajay Singh
1
Al-Homaidi, Eissa A.
1
Alarcon-del-Amo, Maria del Carmen
1
Ali, Alisha
1
Alić, Adi
1
Amrouche, Nawel
1
Arce-Urriza, Marta
1
Atkin, Tom
1
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Innovation: organization & management : IOM
1
Journal of business economics and management
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
2
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
3
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
4
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
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