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person:"Martos-Partal, Mercedes"
~subject:"Dienstleistungsqualität"
~subject:"Markenartikel"
~subject:"Marketing management"
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Dienstleistungsqualität
Markenartikel
Marketing management
Handelsmarke
12
Store brand
12
Consumer behaviour
8
Konsumentenverhalten
8
Einzelhandel
7
Retail trade
7
Brand management
5
Markenführung
5
Brand
4
Brand image
4
Markenimage
4
Spain
4
Spanien
4
Brand loyalty
2
Einzelhandelspreis
2
Markentreue
2
Marketingmanagement
2
New product development
2
Preismanagement
2
Pricing strategy
2
Produktentwicklung
2
Retail price
2
private labels
2
2004-2006
1
Benefits sought
1
Beziehungsmarketing
1
Brand equity
1
Consumer motivation
1
Corporate reputation
1
Experiment
1
Firmenimage
1
Generic and premium store brands
1
Innovation
1
Kaufmotiv
1
Lieferantenmanagement
1
Market share
1
Marktanteil
1
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English
5
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Martos-Partal, Mercedes
Olbrich, Rainer
12
Dekimpe, Marnik G.
9
Sattler, Henrik
8
Sethuraman, Raj
8
Ailawadi, Kusum L.
7
Deleersnyder, Barbara
7
Diallo, Mbaye Fall
7
Steenkamp, Jan-Benedict E. M.
7
Geyskens, Inge
6
Yagüe Guillén, María Jésus
6
Cuneo, Andres
5
Dutta, Shantanu
5
Gómez-Suárez, Mónica
5
Kaswengi, Joseph
5
Rubio Benito, Natalia
5
Réquillart, Vincent
5
Abril Barrie, Carmen
4
Boyle, Peter J.
4
Fornari, Daniele
4
Fornari, Edoardo
4
Gedenk, Karen
4
González-Benito, Óscar
4
Grandi, Sebastiano
4
Grewe, Gundula
4
Gázquez-Abad, Juan Carlos
4
Koll, Oliver
4
Levy, Daniel
4
Milberg, Sandra J.
4
Ahlert, Dieter
3
Amrouche, Nawel
3
Barnes, David W.
3
Barsky, Robert
3
Barsky, Robert B.
3
Bentele, Günter
3
Bergen, Mark
3
Bontems, Philipe
3
Boyacı, Tamer
3
Bruhn, Manfred
3
Buchele, Mark-Steffen
3
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Published in...
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Marketing letters : a journal of research in marketing
2
Innovation: organization & management : IOM
1
Journal of business economics and management
1
Journal of marketing
1
Source
All
ECONIS (ZBW)
5
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
3
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
4
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
5
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
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