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person:"Martos-Partal, Mercedes"
~subject:"Dienstleistungsqualität"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Dienstleistungsqualität
Marketing management
Handelsmarke
11
Store brand
11
Consumer behaviour
8
Konsumentenverhalten
8
Einzelhandel
6
Retail trade
6
Brand
4
Brand image
4
Brand management
4
Markenartikel
4
Markenführung
4
Markenimage
4
Spain
3
Spanien
3
Brand loyalty
2
Einzelhandelspreis
2
Markentreue
2
Marketingmanagement
2
New product development
2
Preismanagement
2
Pricing strategy
2
Produktentwicklung
2
Retail price
2
private labels
2
2004-2006
1
Benefits sought
1
Beziehungsmarketing
1
Brand equity
1
Consumer motivation
1
Corporate reputation
1
Experiment
1
Firmenimage
1
Generic and premium store brands
1
Innovation
1
Kaufmotiv
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Lieferantenmanagement
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Aufsatz in Zeitschrift
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English
3
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Martos-Partal, Mercedes
Dekimpe, Marnik G.
6
Geyskens, Inge
5
Abril Barrie, Carmen
3
Cuneo, Andres
3
González-Benito, Óscar
3
Keller, Kristopher Oliver
3
Calvo-Porral, Cristina
2
Chen, Jing
2
Deleersnyder, Barbara
2
Diallo, Mbaye Fall
2
Gielens, Katrijn
2
Glynn, Mark S.
2
Lévy Mangin, Jean-Pierre
2
Milberg, Sandra J.
2
Muruganantham, G.
2
Priyadharshini, K.
2
Sethuraman, Raj
2
Silva, Rui Vinhas da
2
Steenkamp, Jan-Benedict E. M.
2
Yagüe Guillén, María Jésus
2
Abratt, Russell
1
Agić, Emir
1
Agus, Arawati
1
Ahmed, Salma
1
Ajay Singh
1
Al-Homaidi, Eissa A.
1
Alarcon-del-Amo, Maria del Carmen
1
Ali, Alisha
1
Alić, Adi
1
Amrouche, Nawel
1
Arantola, Noora
1
Arce-Urriza, Marta
1
Atkin, Tom
1
Aydin, Samet
1
Bachtel, Robert C.
1
Baglione, Stephen L.
1
Bauner, Christoph
1
Becker, Jochen
1
Ben Rhouma, Tarek
1
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Innovation: organization & management : IOM
1
Journal of business economics and management
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
3
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1
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
2
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
3
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
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