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person:"Mayerhofer, Wolfgang"
~language:"deu"
~person:"Bauer, Hans H."
~person:"Xiao, Junji"
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Brand image
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Reihe: Management-Know-how / M : praxisnah und aktuell
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Kaufentscheidung bei Digitalkameras
Mayerhofer, Wolfgang
;
Wimmer, Harald
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
4
,
pp. 46-50
Persistent link: https://www.econbiz.de/10003598451
Saved in:
2
Konsumentenexpertise und die Effizienz von Kaufentscheidungen : lohnt es sich für Unternehmen, gute Produkte anzubieten?
Bauer, Hans H.
;
Sauer, Nicola E.
;
Hammerschmidt, Maik
-
2005
Persistent link: https://www.econbiz.de/10013430158
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