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person:"Mazzarol, Tim"
~isPartOf:"Information systems research : ISR"
~person:"Berger, Jonah"
~person:"Pavlou, Paul A."
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Viral marketing
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Mazzarol, Tim
Berger, Jonah
Pavlou, Paul A.
Tan, Yong
4
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3
Yin, Dezhi
3
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3
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Management information systems : mis quarterly
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Strategies and communications for innovations : an integrative management view for companies and networks
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ECONIS (ZBW)
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On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
Saved in:
2
Product fit uncertainty in online markets : nature, effects, and antecedents
Hong, Yili
;
Pavlou, Paul A.
- In:
Information systems research : ISR
25
(
2014
)
2
,
pp. 328-344
Persistent link: https://www.econbiz.de/10010393279
Saved in:
3
Latent growth modeling for information systems : theoretical extensions and practical applications
Zheng, Zhiqiang
;
Pavlou, Paul A.
;
Gu, Bin
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 547-568
Persistent link: https://www.econbiz.de/10010469111
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