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person:"Mazzarol, Tim"
~isPartOf:"Strategies and communications for innovations : an integrative management view for companies and networks"
~person:"Balaji, M. S."
~person:"Berger, Jonah"
~person:"Pavlou, Paul A."
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Innovation diffusion
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Mazzarol, Tim
Balaji, M. S.
Berger, Jonah
Pavlou, Paul A.
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Strategies and communications for innovations : an integrative management view for companies and networks
Journal of marketing research : JMR
5
Journal of business research : JBR
4
European journal of marketing : EJM
3
Information systems research : ISR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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MSI reports : working paper series
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of internet commerce
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of retailing and consumer services
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Management information systems : mis quarterly
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Psychology & marketing
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Strategy and communication for innovation
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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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The role of Word of Mouth in the diffusion of innovation
Mazzarol, Tim
- In:
Strategies and communications for innovations : an …
,
(pp. 117-131)
.
2011
Persistent link: https://www.econbiz.de/10008987603
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