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person:"Mazzarol, Tim"
~person:"Berger, Jonah"
~person:"Duan, Wenjing"
~person:"Pavlou, Paul A."
~subject:"Brand image"
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Brand image
Viral marketing
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Mazzarol, Tim
Berger, Jonah
Duan, Wenjing
Pavlou, Paul A.
Wallace, Elaine
5
Augusto, Mário Gomes
4
Arnhold, Ulrike
3
Brandão, Amélia Maria Pinto da Cunha
3
Buil, Isabel
3
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Kumar, V.
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Shachar, Ron
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Torres, Pedro M.
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Arif, Imtiaz
2
Aslam, Wajeeha
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Bahreinizad, Manizheh
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Baker, Andrew M.
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Bhat, Savita
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Bilgihan, Anil
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Burmann, Christoph
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Cham Tat Huei
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Cheema, Amar
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Chen, Tsai
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Delgado-Ballester, Elena
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Ho, Kevin K. W.
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MSI reports : working paper series
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ECONIS (ZBW)
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How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
2
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10009531738
Saved in:
3
What drives immediate and ongoing word of mouth?
Berger, Jonah
;
Schwartz, Eric M.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-880
Persistent link: https://www.econbiz.de/10009355023
Saved in:
4
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
Saved in:
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