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person:"McCluskey, Jill J."
~person:"Barber, Nelson"
~subject:"Marktsegmentierung"
~subject:"Zahlungsbereitschaftsanalyse"
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Marktsegmentierung
Zahlungsbereitschaftsanalyse
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8
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8
Hedonic price index
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Hedonischer Preisindex
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Market segmentation
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McCluskey, Jill J.
Barber, Nelson
Bruwer, Johan
5
Vecchio, Riccardo
5
Taylor, D. Christopher
4
Barber, Nelson A.
3
Costanigro, Marco
3
Gustafson, Christopher R.
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Lourenço-Gomes, Lina
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Olsen, Janeen E.
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Outreville, J. François
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Thach, Liz
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The journal of consumer marketing
2
American journal of agricultural economics
1
International journal of hospitality & tourism administration
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International journal of wine business research : IJWBR
1
Journal of agricultural economics
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Journal of wine economics
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Prices, finance, and expert opinion
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1
Segmenting the wine market based on price : hedonic regression when different prices mean different products
Costanigro, Marco
;
McCluskey, Jill J.
;
Mittelhammer, Ron C.
-
2018
Persistent link: https://www.econbiz.de/10011867928
Saved in:
2
Measuring psychographics to assess purchase intention and willingness to pay
Barber, Nelson
;
Kuo, Pei-jou
;
Bishop, Melissa
;
Goodman, …
- In:
The journal of consumer marketing
29
(
2012
)
4
,
pp. 280-292
Persistent link: https://www.econbiz.de/10009582068
Saved in:
3
Consumers' intention to purchase environmentally friendly wines : a segmentation approach
Barber, Nelson
- In:
International journal of hospitality & tourism …
13
(
2012
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009512703
Saved in:
4
Consumer preferences and willingness to pay for oak attributes in Washington Chardonnays
Holmquist, Christina
;
McCluskey, Jill J.
;
Ross, Carolyn
- In:
American journal of agricultural economics
94
(
2012
)
2
,
pp. 556-561
Persistent link: https://www.econbiz.de/10009499776
Saved in:
5
Selective marketing to environmentally concerned wine consumers : a case for location, gender and age
Barber, Nelson
;
Taylor, D. Christopher
;
Strick, Sandy
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 64-75
Persistent link: https://www.econbiz.de/10003942443
Saved in:
6
"Green" wine packaging : targeting environmental consumers
Barber, Nelson
- In:
International journal of wine business research : IJWBR
22
(
2010
)
4
,
pp. 423-444
Persistent link: https://www.econbiz.de/10008778593
Saved in:
7
Willingness to pay for sensory properties in Washington State red wines
Yang, Nan
;
McCluskey, Jill J.
;
Ross, Carolyn
- In:
Journal of wine economics
4
(
2009
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10003896083
Saved in:
8
Segmenting the wine market based on price : hedonic regression when different prices mean different products
Costanigro, Marco
;
McCluskey, Jill J.
;
Mittelhammer, Ron C.
- In:
Journal of agricultural economics
58
(
2007
)
3
,
pp. 454-466
Persistent link: https://www.econbiz.de/10003547383
Saved in:
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