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person:"Meffert, Heribert"
type_genre:"Collection of articles of several authors"
~subject:"Markenartikel"
~type_genre:"Graue Literatur"
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Meffert, Heribert
Franses, Philip Hans
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Identitätsorientierte Markenführung - Grundlagen für das Management von Markenportfolios : Arbeitspapier 100
Meffert, Heribert
;
Burmann, Christoph
-
1996
Persistent link: https://www.econbiz.de/10013330146
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International brand management : Dokumentation des Workshops vom 1. Dezember 1995
Meffert, Heribert
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10013330151
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