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person:"Meffert, Heribert"
~language:"eng"
~person:"Hollebeek, Linda D."
~subject:"United States"
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United States
Beziehungsmarketing
46
Relationship marketing
46
Consumer behaviour
30
Konsumentenverhalten
30
Customer integration
25
Kundenintegration
25
Brand management
13
Customer engagement
13
Markenführung
13
Dienstleistungsqualität
10
Service quality
10
Internet marketing
8
Online-Marketing
8
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8
Social web
8
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7
Kundenzufriedenheit
7
Markenimage
7
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4
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4
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4
Markentreue
4
Brand
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Consumer engagement
3
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3
Kundenbindung
3
Markenartikel
3
S-D logic
3
Stakeholder engagement
3
customer engagement
3
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2
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Automation
2
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Meffert, Heribert
Hollebeek, Linda D.
Smith, Alan D.
15
Kumar, V.
8
Walsh, Gianfranco
6
Brodie, Roderick J.
5
Conduit, Jodie
5
Han, Heesup
5
Jang, Soocheong
5
Johnson, Michael D.
5
Beatty, Sharon E.
4
Gourio, François
4
Gremler, Dwayne D.
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Lucas, Robert W.
4
Mattila, Anna S.
4
Rudanko, Leena
4
Skiera, Bernd
4
Chen, Tom
3
Eggert, Andreas
3
Eisingerich, Andreas B
3
Elhauge, Einer
3
Ha, Jooyeon
3
Hennig-Thurau, Thorsten
3
Knittel, Christopher R.
3
Peltier, James
3
Raitani, Sonika
3
Ruyter, Ko de
3
Schweidel, David A.
3
Stango, Victor
3
Tanford, Sarah
3
Vyas, Vishal
3
Wiesel, Thorsten
3
Agha, Leila
2
Anaza, Nwamaka A.
2
Auh, Seigyoung
2
Avery, Derek R.
2
Aykol, Bilge
2
Back, Andrea
2
Barnes, Donald C.
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Journal of marketing management : MM
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
5
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1
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
2
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.
;
Conduit, Jodie
;
Brodie, Roderick J.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
Saved in:
3
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
4
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
5
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
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