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person:"Meffert, Heribert"
~person:"Desai, Sameeksha"
~person:"Tiu, Cristian"
~subject:"Brand management"
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
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Markenführung von Stiftungen
Meffert, Heribert
;
Dettmers, Sebastian
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 447-468)
.
2008
Persistent link: https://www.econbiz.de/10003677509
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Markenführung in Stiftungen
Meffert, Heribert
;
Dettmers, Sebastian
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2007
Persistent link: https://www.econbiz.de/10013330208
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3
Strategic marketing : creating a philanthropic brand identity
Meffert, Heribert
- In:
Effectiveness, efficiency and accountability in …
,
(pp. 57-70)
.
2006
Persistent link: https://www.econbiz.de/10003369611
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