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person:"Melewar, T. C."
~isPartOf:"Asia-Pacific journal of business administration"
~person:"Guzman, Francisco"
~person:"Ind, Nicholas"
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Bang, Nguyen
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Asia-Pacific journal of business administration
Journal of business research : JBR
13
The journal of brand management : an international journal
13
The journal of product & brand management
11
European journal of marketing : EJM
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International studies of management and organization
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The marketing review
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Corporate reputation review
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International marketing review
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Journal of Product and Brand Management Ser.
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Journal of retailing and consumer services
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Journal of strategic marketing
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Journal of world business : JWB
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Qualitative market research : an international journal
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Routledge studies in marketing
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The Routledge companion to contemporary brand management
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The journal of asset management
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The journal of consumer marketing
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Advances in corporate branding
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Analyzing the cultural diversity of consumers in the global marketplace
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Asia Pacific journal of marketing and logistics
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Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
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Brands with a conscience : how to build a successful and responsible brand
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Building corporate identity, image and reputation in the digital era
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Business ethics quarterly : the journal of the Society for Business Ethics
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Business horizons
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California management review
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City branding : theory and cases
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Corporate brand and corporate reputation
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Corporate creativity : developing an innovative organization
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Corporate reputation review : an international journal
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EBSCOhost eBook Collection
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EuroMed journal of business
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European business review
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Handbook of corporate communication and public relations : pure and applied
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Handbook of research on ethnic and intra-cultural marketing
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International journal of internet marketing and advertising : IJIMA
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International journal of management reviews
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Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011471640
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