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person:"Mihov, Ilian"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Hair, Joseph F."
~person:"Henseler, Jörg"
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Kleinste-Quadrate-Methode
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Least squares method
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Partial least squares
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Partielle kleinste Quadrate
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Sport management
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Mihov, Ilian
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International journal of sports marketing & sponsorship
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In: Homburg, C., Klarmann, M., Vomberg, A. E. (eds.) Handbook of Market Research. Springer: Cham
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Special issue: sport management using partial least squares structural equation modeling (PLS-SEM)
Cepeda-Carrión, Gabriel
(
ed.
);
Hair, Joseph F.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013369893
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