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Brand architecture
11
Markenarchitektur
11
Brand management
9
Markenführung
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Corporate reputation
4
Firmenimage
4
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3
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Miller, Dale
Stuart, Helen
Balmer, John M. T.
41
Melewar, T. C.
18
Kernstock, Joachim
11
Foroudi, Pantea
8
Sharifah Faridah Syed Alwi
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Balmer, John M.T.
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Burghausen, Mario
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Ind, Nicholas
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Otubanjo, Olutayo
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Abratt, Russell
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Bang, Nguyen
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Brexendorf, Tim Oliver
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Burmann, Christoph
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Chen, Weifeng
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Anisimova, Tatiana
5
Brunner, Christian Boris
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Greyser, Stephen A.
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Sarkar, Soumya
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Dev, Chekitan S.
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Powell, Shaun M.
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Redler, Jörn
4
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The journal of brand management : an international journal
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
International studies of management and organization
1
Journal of business research : JBR
1
Qualitative market research : an international journal
1
The journal of product & brand management
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Working paper series / Bradford University School of Management
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ECONIS (ZBW)
11
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
Saved in:
3
Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
Saved in:
4
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
5
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
6
Brand-building and the elements of success : discoveries using historical analyses
Miller, Dale
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 92-111
Persistent link: https://www.econbiz.de/10010348880
Saved in:
7
Rebuilding community corporate brands : a total stakeholder involvement approach
Miller, Dale
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10009715056
Saved in:
8
Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
Saved in:
9
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
10
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
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