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person:"Miskell, Peter"
~person:"Cao, Guangming"
~subject:"Supplier relationship management"
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Supplier relationship management
Consumer goods industry
4
Konsumgüterindustrie
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Lieferantenmanagement
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Brand management
3
Lieferkette
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Markenführung
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Supply chain
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Unilever PLC <London>
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Miskell, Peter
Cao, Guangming
Schlippenbach, Vanessa von
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Kind, Hans Jarle
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Trademarks, brands, and competitiveness
2
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
Supply chain management : an international journal
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Opposites attract : organisational culture and supply chain performance
Cadden, Trevor
;
Marshall, Donna
;
Cao, Guangming
- In:
Supply chain management : an international journal
18
(
2013
)
1
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009758016
Saved in:
2
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
Saved in:
3
Unilever and its brands since the 1950s : competitive threats and strategic responses
Miskell, Peter
- In:
European business and brand building : [the papers of …
,
(pp. 29-50)
.
2012
Persistent link: https://www.econbiz.de/10009520663
Saved in:
4
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
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