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person:"Modlich, Stephanie"
~person:"Vasconcelos, Helder"
~subject:"Entscheidungsunterstützungssystem"
~subject:"Pricing strategy"
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Entscheidungsunterstützungssystem
Pricing strategy
Bundling strategy
11
Leistungsbündel
11
Preismanagement
5
Marketing management
3
Marketingmanagement
3
Produkt
3
Unternehmensbezogene Dienstleistung
3
Verbundangebot
3
Bilateral bundling
2
Brand management
2
Markenführung
2
Preisdifferenzierung
2
Price discrimination
2
Theorie
2
Theory
2
B-to-B-Marketing
1
Bundled discounts
1
Bundling strategies
1
Business-to-business marketing
1
Capital goods industry
1
Competitive strategy
1
Consumer behaviour
1
Consumer preferences
1
Duopol
1
Duopoly
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East Asia
1
Insurance sector
1
Integration
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Internal branding
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Internal communication
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1
Investitionsgüterindustrie
1
Kommunikation
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Konsumentenverhalten
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1
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Modlich, Stephanie
Vasconcelos, Helder
Roth, Stefan
7
Armstrong, Mark
6
Jeon, Doh-Shin
6
Bhargava, Hemant K.
5
Bonnemeier, Sebastian
5
Lahiri, Atanu
5
Menicucci, Domenico
5
Reichwald, Ralf
5
Yang, Feng
5
Cao, Qingning
4
Chen, Ting
4
Li, Xiaobo
4
Salinger, Michael A.
4
Burianek, Ferdinand
3
Cui, Yao
3
Dana, James D.
3
Duenyas, Izak
3
Economides, Nicholas
3
Evans, David S.
3
Gazzale, Robert S.
3
Guo, Xiaolong
3
Heinzel, Joachim
3
Indounas, Kostis
3
Knackstedt, Ralf
3
Li, Minqiang
3
Lucarelli, Claudio
3
Luo, Yao
3
MacKie-Mason, Jeffrey K.
3
Murray, Chase
3
Nicholson, Sean
3
Raj, Ritwik
3
Shang, Jennifer
3
Song, Minjae
3
Stoppel, Eduard
3
Sun, Hailong
3
Sun, Lei
3
Teo, Chung-Piaw
3
Venkatesh, R.
3
Vickers, John
3
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Economics letters
1
HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
1
The Scandinavian journal of economics
1
The journal of services marketing
1
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ECONIS (ZBW)
5
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1
Determinants of customer price sensitivity : an empirical analysis
Dominique-Ferreira, Sérgio
;
Vasconcelos, Helder
; …
- In:
The journal of services marketing
30
(
2016
)
3
,
pp. 327-340
Persistent link: https://www.econbiz.de/10011524411
Saved in:
2
Interfirm bundling and vertical product differentiation
Brito, Duarte
;
Vasconcelos, Helder
- In:
The Scandinavian journal of economics
117
(
2015
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011341297
Saved in:
3
Bundled discounts : strategic substitutes or complements?
Brito, Duarte
;
Vasconcelos, Helder
- In:
Economics letters
124
(
2014
)
2
,
pp. 278-282
Persistent link: https://www.econbiz.de/10010493636
Saved in:
4
Preispolitik für hybride Produkte
Schmitz, Gertrud
;
Krieger, John
;
Modlich, Stephanie
- In:
HyProDesign : ein Leitfaden für Unternehmen zur …
,
(pp. 89-108)
.
2011
Persistent link: https://www.econbiz.de/10009502051
Saved in:
5
Ein Entscheidungsunterstützungssystem zur Preisfindung hybrider Produkte
Schmitz, Gertrud
;
Krieger, John
;
Modlich, Stephanie
-
2010
Persistent link: https://www.econbiz.de/10008662985
Saved in:
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