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person:"Mueller, Barbara"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Torres, Ivonne M."
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Advertising effects
4
Werbewirkung
4
Advertising
3
Consumer behaviour
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International marketing
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Internationales Marketing
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Mueller, Barbara
Torres, Ivonne M.
Pelsmacker, Patrick de
9
Dens, Nathalie
7
Eisend, Martin
6
Reijmersdal, Eva A. van
6
Smit, Edith G.
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Chang, Chun-tuan
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Rozendaal, Esther
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Taylor, Charles Raymond
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Grau, Stacy Landreth
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Ko, Eunju
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Lee, Yu-kang
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Naderer, Brigitte
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Neijens, Peter C.
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Noort, Guda van
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Russell, Cristel Antonia
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Uribe, Rodrigo
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Voorveld, Hilde
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Wilson, Rick T.
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International journal of advertising : the quarterly review of marketing communications
Journal of current issues and research in advertising : JCIRA
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer marketing
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Journal of international consumer marketing
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Journal of marketing communications
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Asia Pacific journal of marketing and logistics
1
Bridging the gap between advertising academia and practice
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Cutting edge international research
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the review of marketing communications
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Journal of advertising research
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Journal of current issues and research in advertising
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Journal of global marketing
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Journal of international marketing
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Journal of internet commerce
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Journal of marketing theory and practice
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Measurement and research methods in international marketing
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Psychology & marketing
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of consumer marketing
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ECONIS (ZBW)
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Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
2
Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
Saved in:
3
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
4
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
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