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person:"Mueller, Barbara"
~person:"Huber, Frank"
~person:"Torres, Ivonne M."
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Werbewirkung
53
Advertising effects
52
Consumer behaviour
30
Konsumentenverhalten
30
Advertising
27
Werbung
27
Deutschland
15
Germany
15
USA
12
United States
12
Brand management
11
Markenführung
11
International marketing
8
Internationales Marketing
8
Celebrity endorsement
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Theorie
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Theory
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Cultural identity
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Ethnic group
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Kulturelle Identität
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Arzneimittel
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Werbeträger
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English
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Mueller, Barbara
Huber, Frank
Torres, Ivonne M.
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
31
Diehl, Sandra
28
Eisend, Martin
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Pauwels, Koen
20
Reijmersdal, Eva A. van
20
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Bellman, Steven
18
Chang, Chingching
18
Dahlén, Micael
18
Rosengren, Sara
18
Yoon, Sukki
18
Hudders, Liselot
17
Nufer, Gerd
17
Gröppel-Klein, Andrea
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Chan, Kara
15
Geuens, Maggie
15
Muehling, Darrel D.
15
Phau, Ian
15
Srinivasan, Shuba
15
Tucker, Catherine
15
Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
4
Gabler Edition Wissenschaft
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Reihe: Marketing : MAR
2
SpringerLink / Bücher
2
Asia Pacific journal of marketing and logistics
1
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of international marketing
1
Journal of internet commerce
1
Journal of marketing theory and practice
1
Marketing : ZFP ; journal of research and management
1
Measurement and research methods in international marketing
1
Psychology & marketing
1
Reihe: Marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Springer eBook Collection / Business and Economics
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
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ECONIS (ZBW)
52
USB Cologne (EcoSocSci)
1
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1
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
2
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
3
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
4
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
5
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
6
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
7
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
8
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
9
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
10
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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