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person:"Mueller, Barbara"
~person:"Torres, Ivonne M."
~subject:"Interkulturelle Beziehungen"
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Interkulturelle Beziehungen
Advertising effects
33
Werbewirkung
33
Advertising
21
Werbung
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Consumer behaviour
18
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18
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Brand management
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Mueller, Barbara
Torres, Ivonne M.
Fazli-Salehi, Reza
2
Madadi, Rozbeh
2
Zúñiga, Miguel Ángel
2
Burgos, David
1
Diehl, Sandra
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Eisend, Martin
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Kelly-Holmes, Helen
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International advertising and communication : current insights and empirical findings
1
Journal of international consumer marketing
1
Journal of marketing communications
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ECONIS (ZBW)
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The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
2
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
3
The GLOBE study : applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International advertising and communication : current …
,
(pp. 419-438)
.
2006
Persistent link: https://www.econbiz.de/10003378202
Saved in:
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