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person:"Mukhina, Maria"
~person:"Gijsbrechts, Els"
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Consumer behaviour
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Consumer packaged goods
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Category characteristics
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Consumption-based learning
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Economic transition
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Fast moving consumer goods
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Mukhina, Maria
Gijsbrechts, Els
Akkas, Arzum
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing intelligence & planning
1
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ECONIS (ZBW)
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Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn
;
Gijsbrechts, Els
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
Saved in:
2
Patterns in consumption-based learning about brand quality for consumer packaged goods
Szymanowski, Maciej
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10009779990
Saved in:
3
Market segmentation in Russian subsidiaries of FMCG MNEs : practitioner and academic perspectives
Wilson, Ian
;
Mukhina, Maria
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10009508091
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