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person:"Nambisan, Satish"
~person:"Griffith, David A."
~subject:"Academic publication"
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Handbook of research on new product development
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Global product launch : a perspective on past, present and future research
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
Handbook of research on new product development
,
(pp. 267-287)
.
2019
Persistent link: https://www.econbiz.de/10012125138
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