//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Naudé, Peter"
~person:"Keränen, Joona"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
B-to-B-Marketing
34
Business-to-business marketing
34
Lieferantenmanagement
19
Supplier relationship management
19
Beziehungsmarketing
11
Relationship marketing
11
Business network
9
Unternehmensnetzwerk
9
Customer value
7
Kundenwert
7
Selling
6
Verkauf
6
Betriebliche Wertschöpfung
5
Value creation
5
Marketing management
4
Marketingmanagement
4
Bibliometrics
3
Bibliometrie
3
Confidence
3
E-commerce
3
Electronic Commerce
3
Firm performance
3
Marketing
3
Organisationsstruktur
3
Organizational structure
3
Unternehmenserfolg
3
Value-based selling
3
Vertrauen
3
B2B
2
Brand management
2
Business markets
2
Business services
2
Customer value assessment
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Großbritannien
2
Innovation
2
Knowledge-intensive industry
2
Markenführung
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Naudé, Peter
Keränen, Joona
Wille-Baumkauff, Benjamin
4
Agnihotri, Raj
3
Jones, Susan K.
3
Mero, Joel
3
Mora Cortez, Roberto
3
Woźniak-Cichuta, Monika
3
Bodnar, Kipp
2
Bongers, Franziska M.
2
Brown, Brian P.
2
Cardinali, Silvio
2
Cartwright, Severina
2
Christodoulides, George
2
Cohen, Jeffrey L.
2
Deng, Qi
2
Drummond, Conor
2
Ghosh Dastidar, Ayan
2
Giamanco, Barbara
2
Grave, Klaus-Peter
2
Gregoire, Kent
2
Hawaldar, Iqbal Thonse
2
Hilker, Claudia
2
Ji, Shaobo
2
Johnston, Wesley J.
2
Joseph, Nympha
2
Karjaluoto, Heikki
2
Kilian, Dietmar
2
Kreutzer, Ralf T.
2
Kumar, Bipul
2
Kumar, Prashant
2
Liu, Hongfei
2
Liu, Martin J.
2
Luo, Jun
2
McGrath, Helen
2
Michaelidou, Nina
2
Milne, George R.
2
Mirski, Peter
2
O'Toole, Thomas
2
Rana, Nripendra P.
2
Rod, Michel
2
Rowley, Jennifer
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
2
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->