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person:"Naudé, Peter"
~person:"LaPlaca, Peter J."
~subject:"1936-2006"
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1936-2006
B-to-B-Marketing
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Business-to-business marketing
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Supplier relationship management
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Naudé, Peter
LaPlaca, Peter J.
Katrichis, Jerome M.
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Journal of business-to-business marketing
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Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
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