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person:"Naudé, Peter"
~subject:"Organisationsstruktur"
~subject:"Sensemaking-Ansatz"
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Organisationsstruktur
Sensemaking-Ansatz
B-to-B-Marketing
21
Business-to-business marketing
21
Lieferantenmanagement
11
Supplier relationship management
11
Business network
8
Unternehmensnetzwerk
8
Beziehungsmarketing
6
Relationship marketing
6
Confidence
3
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3
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Naudé, Peter
Henneberg, Stephan
4
Cova, Bernard
3
Prévot, Frédéric
3
Spencer, Robert
3
Ellis, Nick
2
Lowe, Sid
2
Purchase, Sharon
2
Rod, Michel
2
Abrahamsen, Morten H.
1
Ashnai, Bahar
1
Bals, Lydia
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Hwang, Ki-soon
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Keränen, Joona
1
Liozu, Stephan
1
Mainela, Tuija
1
Mouzas, Stefanos
1
Mudambi, Susan M.
1
Oliva, Terence A.
1
Pernu, Elina
1
Piercy, Nigel E.
1
Puhakka, Vesa
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Ramos, Carla
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Ritter, Thomas
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Smirnova, Maria
1
Snehota, Ivan
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Source
All
ECONIS (ZBW)
4
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1
Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
Zaefarian, Ghasem
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009734941
Saved in:
2
Using actors' perceptions of network roles and positions to understand network dynamics
Abrahamsen, Morten H.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 259-269
Persistent link: https://www.econbiz.de/10009544757
Saved in:
3
Understanding network picture complexity : an empirical analysis of contextual factors
Ramos, Carla
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 951-972
Persistent link: https://www.econbiz.de/10009656733
Saved in:
4
Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria
;
Henneberg, Stephan
;
Ashnai, Bahar
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
Saved in:
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