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person:"Neijens, Peter"
~subject:"Television programme"
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Television programme
Product Placement
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Neijens, Peter
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International journal of advertising : the quarterly review of marketing communications
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How media factors affect audience responses to brand placement
Reijmersdal, Eva A. van
;
Smit, Edith
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 279-301
Persistent link: https://www.econbiz.de/10003978117
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