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person:"Occhiocupo, Nicoletta"
~person:"Buitoni, Bruno"
~person:"Mirza, Oliver"
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Pasta
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Ernährungsindustrie
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Food industry
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Italien
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1997-2004
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Barilla <Firma>
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Bruno Buitoni
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Category Management
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Efficient Consumer Response
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Occhiocupo, Nicoletta
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Efficient Consumer Response in der Praxis - Fallstudien zu Projekten, Konzepten und Strategien
1
The marketing review
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ECONIS (ZBW)
3
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Innovation in foodservice : the case of a world leading Italian company
Occhiocupo, Nicoletta
- In:
The marketing review
11
(
2011
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10009356732
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2
Regionale Differenzen in der Bedürfnisstruktur bei der Implementierung von Category Management
Müller-Hagedorn, Lothar
;
Jedrowiak, Julia
;
Mirza, Oliver
- In:
Efficient Consumer Response in der Praxis - Fallstudien …
,
(pp. 133-175)
.
2006
Persistent link: https://www.econbiz.de/10003410545
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3
Pasta e cioccolato : una storia imprenditoriale; intervista di Giampaolo Gallo
Buitoni, Bruno
-
1992
Persistent link: https://www.econbiz.de/10014011008
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