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person:"Okazaki, Shintaro"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
3
Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic markets : the international journal on networked business
1
European Advertising Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of advertising research
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
SpringerLink / Bücher
1
The service industries journal
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How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
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2
Gossip in social networking sites : why people chitchat about ad campaigns
Okazaki, Shintaro
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
3
,
pp. 317-340
Persistent link: https://www.econbiz.de/10010384690
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