//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Okazaki, Shintaro"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social media marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social web
Internet marketing
16
Online-Marketing
16
Social Web
5
Advertising
4
Advertising effects
4
Mobile Business
4
Mobile business
4
Werbewirkung
4
Werbung
4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Mobile Marketing
3
Mobile communications
3
Mobile marketing
3
Mobilkommunikation
3
Relationship marketing
3
Brand management
2
Confidence
2
Data protection
2
Datenschutz
2
Japan
2
Markenführung
2
Mobile Anwendung
2
Mobile application
2
Mobile phone
2
Mobiltelefon
2
Social media
2
Target group
2
Ubiquity
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Zielgruppe
2
5G
1
Adaptivity
1
Bergbau
1
Betriebliche Wertschöpfung
1
Brand
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Okazaki, Shintaro
Dwivedi, Yogesh Kumar
15
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Filieri, Raffaele
12
Harrigan, Paul
12
Ozuem, Wilson
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Bigné Alcañiz, J. Enrique
10
Kreutzer, Ralf T.
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Hollebeek, Linda D.
9
Kumar, Vikas
9
Martínez-López, Francisco J.
9
Schivinski, Bruno
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Scott, David Meerman
8
Seo, Yuri
8
Skiera, Bernd
8
Yoon, Sukki
8
Bilgihan, Anil
7
Constantinides, Efthymios
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hoffman, Donna L.
7
Hong, Yili
7
Kim, Juran
7
Ko, Eunju
7
Michaelidou, Nina
7
Milne, George R.
7
Moro, Sérgio
7
more ...
less ...
Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
International marketing review
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
2
Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro
;
Plangger, Kirk
;
West, Douglas C.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
Saved in:
3
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
4
Gossip in social networking sites : why people chitchat about ad campaigns
Okazaki, Shintaro
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
3
,
pp. 317-340
Persistent link: https://www.econbiz.de/10010384690
Saved in:
5
Social media and international advertising : theoretical challenges and future directions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International marketing review
30
(
2013
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10009730546
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->