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person:"Ollikainen, Markku"
~person:"Peters, Mike"
~subject:"Brand management"
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Marketing efficiency in tourism : coping with volatile demand
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Die Bedeutung von Marken im Management von Tourismus-Destinationen
Peters, Mike
;
Schuckert, Markus
;
Weiermair, Klaus
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 303-323)
.
2008
Persistent link: https://www.econbiz.de/10003677295
Saved in:
2
Strategic brand management of tourism destinations : creating emotions and meaningful intangibles
Peters, Mike
;
Weiermair, Klaus
;
Katawandee, Phunthumadee
- In:
Marketing efficiency in tourism : coping with volatile …
,
(pp. 65-79)
.
2006
Persistent link: https://www.econbiz.de/10003396312
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