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person:"Oloko, Shamsey"
~person:"Papasolomou, Ioanna"
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Oloko, Shamsey
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Customer-centric marketing strategies : tools for building organizational performance
1
Die Betriebswirtschaft : DBW
1
Marketing : ZFP ; journal of research and management
1
The Ashgate research companion to corporate social responsibility
1
The journal of services marketing
1
Wissenschaftliche Beiträge aus dem Tectum Verlag / Reihe Wirtschaftswissenschaften
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ECONIS (ZBW)
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1
Innovatioin and cause-related marketing success : a conceptual framework and proposotions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
; …
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 354-366
Persistent link: https://www.econbiz.de/10011387781
Saved in:
2
Critical success factors of cause-related marketing
Papasolomou, Ioanna
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 359-373)
.
2013
Persistent link: https://www.econbiz.de/10009668194
Saved in:
3
On the moral value of cause related marketing
Oloko, Shamsey
;
Balderjahn, Ingo
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 159-170
Persistent link: https://www.econbiz.de/10009161427
Saved in:
4
Nachhaltiges Markenmanagement durch Cause related Marketing
Oloko, Shamsey
-
2011
Persistent link: https://www.econbiz.de/10008824208
Saved in:
5
Cause related Marketing
Oloko, Shamsey
;
Balderjahn, Ingo
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
6
,
pp. 766-771
Persistent link: https://www.econbiz.de/10003908281
Saved in:
6
Cause-related marketing : doing good for your company and your cause
Papasolomou, Ioanna
- In:
The Ashgate research companion to corporate social …
,
(pp. 387-397)
.
2008
Persistent link: https://www.econbiz.de/10003738648
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