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person:"Olsen, G. Douglas"
~person:"Laussel, Didier"
~type_genre:"Article in journal"
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Print advertising
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Printwerbung
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Olsen, G. Douglas
Laussel, Didier
Reid, Leonard N.
6
Phillips, Barbara J.
4
Sonnac, Nathalie
4
Torres, Ivonne M.
4
Zotos, Yorgos
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Carlson, Les
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Chattopadhyay, Tuhin
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Beerli-Palacio, Asunción
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Journal of business research : JBR
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of public economic theory
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The Manchester School
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ECONIS (ZBW)
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1
Print advertising : white space
Olsen, G. Douglas
;
Pracejus, John W.
;
O'Guinn, Thomas C.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 855-860
Persistent link: https://www.econbiz.de/10009552436
Saved in:
2
How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
Saved in:
3
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
Saved in:
4
Competition in the media and advertising markets
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
The Manchester School
74
(
2006
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003292744
Saved in:
5
Press advertising and the political differentiation of newspapers
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Journal of public economic theory
4
(
2002
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10001690165
Saved in:
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